Go Digital

You should know about us

We are a full-stack digital creative consulting agency. We have over 17 years of digital experience and offer marketing and consulting services. Our unique fresh marketing methods will advertise your product in the most effective way possible. Additionally, we design websites that are both visually appealing and easy to use for your customers. Through our digital marketing services, we can connect you with your target audience and help you achieve your desired results.

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Which type of digital marketing is best in 2023?

In 2023, there isn't one specific type of digital marketing that is "best" for all businesses or industries. Different types of digital marketing can be effective depending on the goals and needs of each individual business. That being said, some of the most popular and effective types of digital marketing in 2023 include:

Search Engine Optimization (SEO): SEO helps your website rank higher in search engine results pages, which can increase organic traffic to your site.
Pay-Per-Click (PPC) Advertising: PPC advertising allows you to place ads on search engines and social media platforms, paying only when someone clicks on your ad.
Social Media Marketing: This involves creating and sharing content on social media platforms to build brand awareness, engage with customers, and drive traffic to your website.
Content Marketing: This involves creating and sharing valuable content (e.g. blog posts, videos, whitepapers) that educates and entertains your audience, while also driving traffic and leads to your website.
Email Marketing: This involves sending targeted emails to your subscribers to build relationships, promote your products or services, and generate sales.

Ultimately, the best digital marketing strategy for your business will depend on your goals, target audience, industry, and budget. A combination of these tactics, tailored to your business, could be the most effective approach.

What kind of marketing is most successful in 2023?

It's difficult to predict with certainty which kind of marketing will be most successful in 2023, as the most effective marketing strategies often depend on a variety of factors, including a company's industry, target audience, and unique goals. That being said, there are a few emerging marketing trends that could prove to be successful in 2023:

Personalization: Consumers are increasingly seeking personalized experiences from the brands they interact with. Marketing that is tailored to specific individuals or customer segments can help build stronger relationships and drive engagement.
Influencer Marketing: Social media influencers continue to play a significant role in shaping consumer opinions and behaviors. Partnering with influencers can help brands reach new audiences and build trust with potential customers.
Artificial Intelligence (AI): AI technology can help businesses better understand and engage with their customers by analyzing data and providing personalized experiences.
Interactive Content: Interactive content, such as quizzes, polls, and interactive video, can help increase engagement and make content more memorable.
Voice Search Optimization: With the rise of voice assistants like Amazon's Alexa and Google Assistant, optimizing your website and content for voice search can help you stay ahead of the competition.

Again, the most successful marketing strategies will vary by business, and it's important to tailor your approach to your specific goals and audience.

What are disadvantages of digital marketing in 2023?

Digital marketing has many advantages, such as the ability to reach a large audience at a relatively low cost, track and analyze campaign performance in real time, and target specific customer segments. However, there are also some disadvantages to digital marketing in 2023, including:

Ad Blockers: Ad blockers, which allow users to block ads on websites, can significantly decrease the reach and effectiveness of digital marketing campaigns.
Privacy Concerns: With the increasing awareness of data privacy concerns, customers may be hesitant to share their personal information with businesses, which can limit the ability to target and personalize marketing campaigns.
Technical Issues: Technical issues such as website downtime, slow page loading speeds, and server crashes can disrupt digital marketing efforts and result in lost revenue.
Increasing Competition: As more businesses invest in digital marketing, the competition for online visibility and attention is becoming increasingly fierce, making it harder to stand out from the crowd.
Difficulty in Building Trust: Digital marketing can make it harder to build trust and establish personal connections with customers, especially in industries where face-to-face interactions are important.

While these disadvantages do exist, many businesses are still finding success with digital marketing. It's important to evaluate the potential risks and benefits and choose the strategies that are most likely to be effective for your business.

Which is best digital marketing in 2023?

There isn't a single "best" digital marketing tactic for all businesses in 2023, as the most effective approach will depend on a variety of factors, including the industry, target audience, and goals of each individual business. That being said, here are some digital marketing tactics that are likely to be popular and effective in 2023:

Search Engine Optimization (SEO): SEO involves optimizing your website to rank higher in search engine results pages, making it easier for potential customers to find you when they search for relevant keywords.
Social Media Marketing: Social media is a powerful tool for building brand awareness, engaging with customers, and driving traffic to your website. With new social media platforms and features constantly emerging, businesses will need to stay up-to-date on the latest trends and developments in order to stay ahead of the competition.
Content Marketing: Creating valuable content such as blog posts, videos, and infographics can help you establish thought leadership in your industry, attract and engage potential customers, and improve your search engine rankings.
Influencer Marketing: Partnering with influencers who have large followings on social media can help you reach new audiences and build credibility and trust with potential customers.
Personalization: In 2023, customers are likely to expect more personalized experiences from the brands they interact with. Utilizing personalization tactics such as targeted advertising, personalized email campaigns, and custom landing pages can help you stand out from the competition and build stronger relationships with customers.

Again, the best approach to digital marketing will depend on the unique needs and goals of your business. It's important to evaluate your options and choose the tactics that are most likely to be effective for your specific situation.

Before making a decision you should ask

What is your experience? Ask about the agency's experience in your industry and with businesses similar to yours. You may also want to ask about the specific services they offer and any case studies or success stories they can share.
What is your approach to digital marketing? Ask the agency to explain their digital marketing process and the tactics they use to achieve their clients' goals. A good agency should be able to clearly explain their methodology and the reasons behind their strategies.
Who will be working on my account? Ask about the team that will be responsible for managing your account and their experience and expertise. You may also want to ask about their communication and reporting processes.
What are your pricing and payment structures? Ask about the agency's pricing structure, including any upfront fees or ongoing charges. You may also want to ask about their payment terms and any performance-based pricing models.
How do you measure success? Ask about the metrics the agency uses to measure success and track progress over time. You may also want to ask about their reporting process and how often they provide updates on campaign performance.
What kind of support and resources do you offer? Ask about the agency's support services, including any training, education, or resources they provide to help you better understand digital marketing and how to measure success.

These questions can help you get a better understanding of the agency's experience, approach, pricing, and level of support. By asking these questions, you can make a more informed decision about whether the agency is the right fit for your business.

Why Choose Us?

Expertise, Innovation, and Results

With a team of experienced digital strategists, we bring a blend of creativity, analytical prowess, and strategic thinking to every project. We stay ahead of digital trends, ensuring our strategies not only meet but exceed industry standards. Our commitment to delivering measurable results has helped our clients achieve unparalleled success in the digital space.

Ready to Transform Your Digital Presence?

Embark on your journey to digital excellence with us. Contact us today to schedule a consultation and learn how our digital strategy services can propel your business to new heights.

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FREQUENTLY ASKED QUESTIONS

Who is responsible for creating the content your agency provides?

We have our own copywriter and content producer, but we have been working with a lot of external collaborators for several years.

How can blockchain improve security in digital marketing?

Blockchain’s decentralized nature and complex cryptographic processes make it incredibly secure. This means that user data is safe from hackers, and businesses can trust that their ad views are real.

How often should I update my web content?

There is no set rule for how often you should update your web content. However, it is generally recommended to update your content on a regular basis, both for SEO purposes and to provide value to your audience.

For SEO purposes, updating your website with fresh, high-quality content can help improve your search engine rankings and attract more traffic to your website. Search engines tend to favor websites that are regularly updated with fresh, relevant content.

For your audience, regularly updating your content can help keep them engaged and coming back to your website for more. It can also help establish you as an authority in your industry and build trust and credibility with your audience.

The frequency of updates will depend on your industry, your audience, and your goals. Some websites may need to be updated daily, while others may only need to be updated every few weeks or months. It’s important to strike a balance between providing value to your audience and not overwhelming them with too much content.

In general, a good rule of thumb is to aim for regular updates, whether that’s daily, weekly, or monthly, and to focus on creating high-quality, relevant content that provides value to your audience.

How do I avoid digital strategy pitfalls in 2024?

Don’t neglect your website: ensure that your website is up-to-date, user-friendly, and mobile-responsive.

Don’t rely solely on one channel: diversify your digital channels and use a combination of social media, email marketing, SEO, PPC, and other channels to reach your audience.

Don’t ignore analytics: regularly review and analyze data to identify areas for improvement and optimize your digital strategy.

Don’t overlook security and privacy: prioritize data security and privacy to protect your customers’ personal information and maintain their trust.

Don’t ignore your competitors: stay up-to-date on your competitors’ digital strategies and adjust your approach accordingly to remain competitive.

Don’t underestimate the power of mobile: ensure that your digital strategy is optimized for mobile devices, as more and more users are accessing content through their mobile devices.

Don’t neglect the human touch: while technology is important, remember to maintain a personal connection with your audience and focus on building relationships with your customers.

How do you measure the results of your marketing efforts?

Email weekly or monthly performance reports using google data studio. This way you can see a comparison with the previous month’s performance.

What is the difference between digital marketing and digital advertising?

Digital marketing refers to the broader umbrella of activities aimed at promoting a brand, product, or service through various digital channels, such as social media, email marketing, search engine optimization, and content marketing. Digital marketing focuses on building long-term relationships with customers and creating a strong brand identity and reputation.

On the other hand, digital advertising refers specifically to paid advertising efforts using digital channels, such as social media advertising, display advertising, pay-per-click advertising, and video advertising. Digital advertising focuses on short-term results and driving immediate sales or conversions.

In summary, digital marketing focuses on creating a long-term relationship with customers, building brand identity, and promoting a product or service through various digital channels, while digital advertising is a subset of digital marketing that focuses on paid advertising efforts to drive short-term results and immediate sales.

Marketing goals

The marketing goals you want to achieve with digital marketing can also affect the price of services. If you have ambitious goals that require more work and resources, the cost will be higher than if you have modest goals.

Industry

The industry you’re in can also affect the price of digital marketing services. Some industries are more competitive than others, and as such, the cost of digital marketing services may be higher. For example, if you’re in the healthcare or legal industry, the cost of digital marketing services may be higher due to strict regulations and higher competition.

Do I really need a website in 2024?

Yes, having a website is still important in 2023 for businesses and individuals who want to establish a professional online presence and reach their target audience. A website serves as a hub for all of your online activities and can help you attract new customers, build brand awareness, and communicate your message to a wider audience.

Even with the rise of social media and other digital channels, a website is still the most effective way to showcase your products and services, provide valuable information to your audience, and facilitate online transactions. Additionally, a website can help you build credibility and authority in your industry, improve your search engine rankings, and provide a platform for ongoing communication and engagement with your audience.

So in short, if you want to establish a strong online presence and reach your target audience in 2023, having a website is still a must-have.

What are some challenges and limitations of implementing blockchain in digital marketing?

Implementing blockchain in digital marketing can be challenging due to issues such as the significant investment of time and resources required, scalability issues as the number of transactions increases, regulatory uncertainty as governments figure out how to regulate the technology, and slow adoption rates.

What is Digital Strategy in 2024?

Digital strategy refers to the comprehensive and coordinated plan of action that businesses use to leverage digital technologies and channels to achieve their goals. It encompasses all aspects of a business’s digital presence, from its website and social media channels to its data analytics and e-commerce capabilities. A digital strategy takes into account the unique needs and goals of a business, and outlines how digital tools and platforms can be used to improve customer engagement, increase revenue, and optimize business processes. It may also involve the development of new products or services that leverage emerging technologies, such as artificial intelligence and blockchain. Overall, a digital strategy is a crucial component of any business’s overall strategy in 2023, as it enables them to stay competitive and relevant in an increasingly digital world.

What is your pricing model or how do you charge for services?

It depends on many things, the pricing of marketing jobs is very complex. Our prices are determined by the size of the project and the time spent on the jobs. You can find some examples of prices on our prices page, we can give you an exact price after each project has been discussed.

What is blockchain and how does it work?

Blockchain is a decentralized, transparent, and secure database that records and verifies transactions. It works by grouping transactions into blocks, which are then verified by a network of computers, or ‘nodes’. Once verified, these blocks are added to a chain of previous transactions, hence the name ‘blockchain’.

What is your expertise and experience in marketing?

Obviously, few marketing agencies can cover the whole marketing field. We have been working in the area covered by our services page since 2005 and we can assure you that we do the job right. Our aim is to make you successful on the Internet and you will be our client for a long time.

Provider

The cost of digital marketing services can vary based on the provider you choose. Some providers may charge higher rates due to their reputation, experience, or expertise, while others may charge lower rates due to lower overhead costs or inexperience.

What is inbound marketing?

Inbound marketing in 2023 refers to a marketing strategy that focuses on attracting customers through the creation and sharing of valuable content that is specifically designed to address their needs and interests.

Inbound marketing aims to attract, engage, and delight customers by providing them with helpful and relevant content that answers their questions, solves their problems, and educates them about a product or service. This content can take many forms, such as blog posts, social media posts, videos, podcasts, e-books, and more.

Inbound marketing is based on the principle of permission-based marketing, which means that customers are willingly providing their contact information or permission to be marketed to, rather than being interrupted by unwanted advertising.

The goal of inbound marketing is to build trust, establish authority, and create long-term relationships with customers. By providing value to customers and meeting their needs, inbound marketing can help attract new customers, retain existing customers, and drive business growth over time.

Which social media channels should my business be using in 2024?

The social media channels your business should be using in 2023 will depend on your target audience, industry, and goals. Here are some of the most popular social media channels and their main uses:

Facebook – Facebook is a general-purpose social media platform with a large user base. It can be used to promote content, build brand awareness, and engage with customers.

Instagram – Instagram is a visual platform that is great for showcasing products and services through photos and videos. It is especially popular with younger demographics.

Twitter – Twitter is a microblogging platform that is great for sharing news and updates in real-time. It can be used to engage with customers, monitor brand mentions, and build thought leadership.

LinkedIn – LinkedIn is a professional networking platform that is great for B2B businesses. It can be used to build thought leadership, recruit talent, and generate leads.

TikTok – TikTok is a short-form video platform that is popular with younger demographics. It can be used to showcase products or services and reach new audiences through viral video content.

Ultimately, the social media channels you should be using will depend on your audience and business goals. It’s important to choose the platforms that will allow you to reach and engage with your target audience most effectively, while also aligning with your overall marketing strategy.

Scope of work

The price of digital marketing services depends on the scope of work required for the project. For instance, if you need a comprehensive digital marketing strategy that includes multiple channels such as SEO, PPC, social media marketing, email marketing, content marketing, and digital PR, the price will be higher than if you only need one or two services.