Google penalties can greatly impact the visibility and ranking of a website on search engines. As a result, it’s important for webmasters to understand the different types of penalties that can be imposed and how to fix them. Here are 14 major Google penalties and how to fix them in 2023:
Manual Action Penalty: This type of penalty is imposed by a human reviewer at Google and is usually the result of a violation of the company’s guidelines. To fix a manual action penalty, webmasters must address the specific issues identified by Google and submit a reconsideration request.
Algorithm Update Penalty: An algorithm update penalty occurs when a website’s ranking drops suddenly due to changes in the search engine’s ranking algorithms. To fix this type of penalty, webmasters must identify the specific algorithm that was impacted and make changes to the website to address the issue.
Duplicate Content Penalty: Duplicate content can negatively impact a website’s ranking, leading to a penalty. To fix this, webmasters must remove duplicate content and ensure that all content on the site is unique and valuable.
Thin Content Penalty: Thin content refers to pages with little to no value that offer no real information to the user. To fix this type of penalty, webmasters must create and publish high-quality, in-depth content that provides value to users.
Link Scheme Penalty: Google penalizes websites that participate in link schemes, such as buying or selling links. To fix this, webmasters must remove any paid links and focus on building a natural, organic link profile.
Keyword Stuffing Penalty: Keyword stuffing involves using an excessive amount of keywords in an attempt to manipulate search rankings. To fix this, webmasters must write high-quality content that naturally incorporates relevant keywords.
Hacking Penalty: A hacking penalty is imposed on websites that have been compromised by hackers. To fix this, webmasters must clean up the site, secure it, and request a review from Google.
Mobile Penalty: Google now prioritizes mobile-friendly websites in search results, so a website that is not mobile-friendly may receive a penalty. To fix this, webmasters must make the necessary changes to ensure that their site is fully responsive and mobile-friendly.
Cloaking Penalty: Cloaking refers to showing different content to users than what is shown to search engines. To fix this, webmasters must ensure that the content shown to both users and search engines is the same.
Hidden Text Penalty: Hidden text involves using text that is hidden from users but visible to search engines. To fix this, webmasters must remove any hidden text and ensure that all content is visible to both users and search engines.
Doorway Pages Penalty: Doorway pages are designed to manipulate search rankings by targeting specific keywords. To fix this, webmasters must remove any doorway pages and focus on creating high-quality, valuable content.
Spam Penalty: Spam refers to any low-quality or irrelevant content that is published on a website. To fix this, webmasters must remove any spammy content and focus on publishing high-quality, valuable content.
Scraped Content Penalty: Scraped content refers to content that has been copied from another source without permission. To fix this, webmasters must remove any scraped content and replace it with original, unique content.
Over-Optimization Penalty: Over-optimization refers to any attempt to manipulate search rankings through excessive use of keywords, links, or other tactics. To fix this, webmasters must focus on creating high-quality, valuable content that naturally incorporates relevant keywords and links